Sample Scripts

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Product: Nike Pegasus Running Shoes

Tone: Motivational, inclusive

Script Title: "First Step"

Montage: people of all ages and body types tying shoes.

VO: “You don’t have to be a runner to run.”

[Shots: early morning jog, post-work shuffle, grandma on treadmill.]

VO: “You just have to take one step. And then another.”

[Quick cuts: Pegasus in action across diverse terrains.]

VO: “Nike Pegasus. For every kind of runner.”

[Nike logo. Tagline: “Just Do It.”]

Campaign: Back to School

Tone: Fun, family-friendly

A mom and two kids cartwheel into the store.

VO: “Back to school just flipped the script.”

[Fast cuts of folders, crayons, lunchboxes flying into cart.]

VO: “Gear up fast. Save big. Smile more.”

[Target logo. On-screen text: “School-ready, budget-happy.”]

Product: Iced Matcha Latte

Tone: Trendy, visual, upbeat

ASMR-style: ice drops in, milk swirls, matcha pours.

Text overlay: “So matcha more than a vibe 💚”

[Sound: Calm lo-fi beat, camera pans to happy customer sipping in park.]

VO: “Iced Matcha. Green energy in a cup.”

[Starbucks logo. Hashtags: #MatchaMood #StarbucksRefresh]

Product: Fenty Beauty Gloss Bomb

Tone: Bold, confident

Script:

[Text over glossy lips: “One swipe. Instant shine.”]

[Voiceover from user-generated review: “It’s like a spotlight… for your mouth.”]

[Cut to product in hand, flash on texture.]

VO: “Fenty Gloss Bomb. Big shine. Zero stick.”

[CTA: “Swipe up to gloss up.”]

Campaign: Sustainable Living Series

Tone: Warm, aspirational

Script:

[Open on a dad and daughter assembling a dresser, laughter in the background.]

VO: “It’s not just about furniture. It’s about what it holds.”

[Cut to glass jars of lentils, a recycled fabric rug, balcony garden.]

VO: “Sustainable choices, designed for everyday life.”

[Closing: cozy living room at sunset.]

VO: “Live better. One small step at a time.”

[IKEA logo + URL: “Explore sustainability at IKEA.com”]

Product: Prime Wardrobe

Tone: Practical, lifestyle

Script:

[Model opens box, tries on outfit, struts in mirror.]

VO: “Try before you buy.”

[Cut to user clicking “Keep” or “Return.”]

VO: “Prime Wardrobe makes shopping as easy as dressing up.”

[Amazon logo + CTA: “Try Prime Wardrobe today.”]

Campaign: Health Made Simple

Tone: Reassuring, family-centered

Script:

[A single dad juggling breakfast and meds.]

VO: “We know life doesn’t pause for prescriptions.”

[He grabs meds from a CVS pickup locker.]

VO: “That’s why we make refills simple. So you can get back to what matters.”

[Cut to bedtime story moment.]

VO: “CVS. Healthier happens together.”

[End with logo and jingle.]

Campaign: "Worn Wear"

Tone: Reflective, environmental

Script:

[Close-up: worn jacket with stitching, followed by waves crashing.]

VO: “Every rip has a story. Every patch, a choice.”

[Cut to real customer: “I’ve hiked 1,000 miles in this jacket. Still going.”]

VO: “Buy less. Repair more. Pass it on.”

[Logo: Patagonia Worn Wear. Tagline: “Better than new.”]

Product: Weekly Specials

Tone: Quirky, conversational

Script:

VO (cheerful): “This week at Trader Joe’s? We’re going bananas for bananas. Literally. They’re still just 19 cents each.”

VO (continues): “Plus, smoky gouda mac & cheese, mango mochi, and a wine that tastes like a vacation.”

VO: “No gimmicks. No clubs. Just good food, good prices, and great people.”

Closing jingle: “Trader Joe’s… your neighborhood grocery adventure.”